8 Benefits of a Small Business Website

  1. Business Website Improve Business Credibility

  • A simple way to view a Business website is that it is your online business address. This is where your customers, clients and associates go to find you on the internet
  • It legitimises your business and improves your credibility. It gives your business an identity and is virtual that it exists.
  1. Build Your Business

  • With the growth of the internet, the influence of social media and the popularity of mobile devices, the website has become a crucial tool to build your business
  • 36% of clients prefer to deal with business that have websites. By contrast, only 21% will work with business without websites.
  1. Enhance Your Online Presence

  • Of the 7.4 Billion people in this world, 3.5 Billion people or 47% are online every day. They are searching for information, sharing on social media or shopping on e-commerce websites.
  • If your small business does not have a website, you will be undermining its ability to generate income.
  1. Build a Strong Relationship with Your Market

  • Loyalty is achieved when customers know they are dealing with a company that understands their needs and not just a company that wants to profit.
  • Address the Needs of your Market. Embed survey forms and ask your audience to participate and convey their needs.
  1. Efficient Way to Promote Your Business

  • If you are still using traditional forms marketing, you are wasting valuable resources, time and money.
  • Online marketing is faster, more efficient and inexpensive. There are many tools and techniques that you can use for online marketing but without a website, these strategies will fall short.
  1. Boost Your Reputation as an Authority

  • If your business is in a competitive industry, a website will give you the forum to boost your reputation as an authority figure.
  • The best way to achieve this is by blogging, 47% of buyers read 3 to 5 blogs before engaging a sales rep, and 61% of consumers report a blog influenced their decision to buy.
  1. Showcase Your Work

  • A website will give you the venue to present samples of your work. No matter what your business does, a portfolio page will encourage more clients to try you out.
  • If you want to increase the impact of your portfolio page, includes 5 or more clients testimonies.
  1. Keep Track of Your Business in Real Time

  • One of the most significant benefits of having a website for a small business is that you can track of its performance in real time through the use of analytics.
  • Analytics will provide you valuable data on how your business has been moving within a period of time.

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