keyword research and analysis
Keyword research and analysis is the main part of SEO. Any sensible SEO campaign starts with correct keyword identification and categorization. Clients usually raise what number of keywords they must attempt to rank for. there’s no “right” answer to the current question. Before starting of Search Engine Optimization of a site, We need to choose the appropriate keywords and those will be having a great search on those keywords. If We have a proper plane to choose the proper keywords for a single website so that clients will get benefits.
Here We are starting an important discussing step by step.
Step 1: Identify a comprehensive list of words that area unit relevant to your business which indicate that the searcher is also inquisitive about your content. Use your intuition, PPC data, rival insight, analytics information, internal search information, Google counsel information, and any historical information from your Client or your company to construct your initial “seed word” list.
Step 2: You can have some sites from where you will get the clear identification to expand the seed word list and to understand relative search volumes of all your keywords.
Some tools are listed below
- Google keyword planner
4. You can add an extension(keyword everywhere) to google chrome.
if keyword A includes a monthly search volume of 5000 and keyword B includes a monthly search volume of 10000, you’ll assume that keyword B is more popular. however, don’t assume that obtaining variety one listing for keyword B can bring you, 10000 users, a month. it’s going to, however, it in all probability won’t.
Step 3: Now you have the keywords list and choose five to ten keywords which will be having the high search volume, low competition, and high visit value.
Low Competition + High Search Volume + High Visitor Value = Reaching Searchers Successfully.
Step 4: Now you have 5 to 10 keywords that are relevant to the business. To use these keywords into the meta tag, first of all, you need to break down your website’s structure into categories and with each category aimed at a different search keyword.
Example:Homepage targeting the main keywords(“Men’s Shoes”) and subpages targeting the secondary keywords.
- Do not target the multiple keywords in the home page.
- It will be better to use each keyword on each page with its relevant content and image.