Social Media Marketing Tactics for 2019
Social media monitoring tools are becoming necessities for marketers. They assist with finding out what’s being said about brands across social media. This allows the brands to adjust their strategies and tackle areas where they’re having problems.
Facebook is testing AR advertisements in their News Feed as week speak. That alone assures us that AR is going to be a huge part of social media soon. So don’t hesitate in trying it out as soon as possible. Being at the forefront of its launch will get your brand noticed in a big way.
Influencers have cemented themselves as a vital part of the social media ecosystem. But larger influencers are starting to lose their appeal and potency. Meanwhile, smaller micro-influencers with under ten thousand followers are valued for their ability to reach niche demographics.
Over the last few years, live video has emerged as a major source of news and entertainment for internet users. It gives the viewer a sense of being closer to the people recording it. There’s also the exciting potential for surprises and unexpected moments to occur.
User-generated content is a win-win situation for both brands and their followers. For the brands, it’s practically free content to use – with the content of its creator, of course. For the followers, it’s potential avenue to get featured and noticed by others. This in turn encourages others to submit their content as well, which can spread brand awareness like wildfire.
You can use DMs to share information about upcoming events or give out special discount codes. Doing these things will make your followers feel more appreciated, as you are paying individual attention to them.
It has taken a while to chatbots catch on and live up to their hype. A lot of the early incarnations had definite flaws that held them back. However, after some advancements, it seems that 2019 is on track to be the year that they will become widespread across social media.
Snapchat was the first social network to introduce ephemeral content. Having content that only lasted 24 hours before disappearing gave it a sense of exclusivity and spontaneity. Now Instagram, Facebook, and Google have their own similar offering